8 Essential Ways to Keep Your Video Content Relevant

It’s not enough to simply create a video for your business; you need a strategy in place that will ensure you’re getting the most value as possible from your videos. Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline.

So, what can you do when your videos are no longer producing desired results and a favorable return on investment? Thankfully, there are actions you can take. Here’s how to give your marketing videos a boost and prolong their value.

If you have videos sitting on YouTube and no longer generating desirable results, it’s time to make sure they are properly optimized. There are advanced video optimization techniques you can do to ensure your videos are easily discoverable on both YouTube and Google search.


YouTube SEO: How to Optimize Videos for YouTube Search

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.

That content was once largely limited to the written word. Today, that's no longer the case.


Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.​


YouTube SEO Tools

  1. Ahrefs Keyword Explorer

  2. Canva

  3. HubSpot Content Strategy

  4. VidIQ Vision

  5. TubeBuddy

  6. Cyfe

1. Ahrefs Keywords Explorer

Ahrefs is a comprehensive SEO platform that allows you to monitor a website's ranking, estimate the organic traffic you'd get from each keyword, and research keywords for which you might want to create new content.

One popular feature of Ahrefs is Keywords Explorer, which allows you to look up numerous details related to a keyword you're interested in. And as you can see in the screenshot above, you can filter your keyword results by search engine -- including YouTube.

Ahrefs Keywords Explorer gives you a keyword's monthly search volume, how many clicks received by videos ranking for that keyword, related keywords, and more.​